There is a reason why Cassey Ho, founder of Blogilates told this. She created her project directly aiming at her students, then touched millions of people.

But it is not the chance that made her succeed: it is her dedication to deliver a strong promise and a concrete message to a public who needed to regain control over themselves and the way they workout. They are part of her success story because they are the reason she built such an audience. Never forget who you are speaking to.