After four years located in California, working for clients in USA and France, we have decided to expand our horizons.
Innovation is everywhere. With a favorable political context in France, and with the French Tech network spreading its influence throughout the world, we think this is the right time to travel and see how innovators and disrupters are trying to reinvent their markets, elsewhere.
Women rock, and they deserve better!
When I attended the last Blind Guardian \m/ live show at the Fonda Theatre in LA a few weeks ago, I found the inspiration I needed for how I would begin my article about women in the tech industry. Find out some tips for women entrepreneurs who want to network in LA tech scene.
What you need to start and grow your own portable business?
Tandem Nomads is a weekly podcast show (online radio) and an online platform providing you with great inspiration and free resources to help you turn the challenges of relocation into great opportunities for you and for your career.
It may be important to walk before knowing how to run. But the will, the eagerness to go faster is something that can drive us farther.
It can also guide us across the storms we will have to face during our entrepreneur’s journey. Keep the faith and go on. Begin little but see big, from the beginning.
TIP#4 - Say what you do, do what you say
Honesty is a serious matter, especially when it comes to marketing. In an era where virtually everything is connected (or in the process), honesty is crucial in maintaining a trusting relationship between brands and customers.
There is a reason why Cassey Ho, founder of Blogilates told this. She created her project directly aiming at her students, then touched millions of people.
But it is not the chance that made her succeed: it is her dedication to address a promise and deliver a concrete message to a public who needed to regain control over themselves and the way they workout. They are part of her success story because they are the reason she built such an audience. Never forget who you are speaking to.
TIP#3 - Dare being original, but keep straight
Whether it is to define your next entrepreneur project, business model, social media campaign, or imagining what you will offer to your clients, it is important to look after breakthrough ideas ...
More than telling your story, telling a beautiful one is crucial to start engaging people and getting their support.
If you do something you believe into, if you fight for a greater cause or create a solution that you are convince will change other’s people lives, then, tell it, and create your own supporting team of followers. Sincerity is key.
TIP#2 - Look around, take good ideas
We never say that enough, but before initializing marketing work, one of the fundamental things you must do is study the environment and universe of a company.
Expressed by Tinder’s founder, this strong statement about entrepreneurship reminds you that when you choose a path, it is better if it really means something to you.
Mostly when you choose to create your own company: fulfilling your dreams and giving sense to what you do are the best ways to create a beautiful project, and set up a perfect basis for building a brand who will speak to a larger public.
TIP#1 - Build your brand with authenticity
Today, more than ever, authenticity is one of the key pillars of marketing. Now that every action is scanned, reviewed and shared by consumers, being authentic is fundamental. Consumers...
Introducing FOR THE SOCIAL GOOD, The City of West Hollywood's first and only nonprofit collaborative community for socially-conscious businesses!
This official Public Service Announcement describes how they are helping an entire city be national model for social innovation. Watch video.
Captured during his latest Live Stream we attended with General Assembly, called 'To Infinity & Beyond', this quote of Sir Richard Branson represents all motivation entrepreneurs must have and should keep intact, to succeed and make miracles...
Because in the end, when people are proud of what they do, they do their best.
We would like to take this opportunity to wish you a very Happy New Year, with this new artwork designed by Suleyman Yazki.
For many, the number "6" symbolizes action, light, femininity, and love...
Silicon Beach is developing fast and we all know now about its effects on rental prices. Some Santa Monica techies move to Los Angeles's Playa Vista neighborhood, Culver City or neighboring Venice. Living in these areas has become really expensive, and it doesn’t have the exclusivity of coolness and geek-attitude anymore.
Last week was the Innovation week and New-Co festival in LA, with tons of tech-related events...